{"product_id":"brands-and-consumers-jaywant-singh-9781138326897","title":"Brands and Consumers: A Research Overview","description":"Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. This shortform book provides a premium research overview of these core business topics as a platform for future research and practice.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jaywant Singh,Benedetta Crisafulli\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138326895\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138326897\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/27\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 122\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.66lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.38d","brand":"Jaywant Singh","offers":[{"title":"Hardcover","offer_id":48087725015295,"sku":"9781138326897","price":63.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8c601378-34ec-405f-9378-d8c983dd2692.jpg?v=1769101050","url":"https:\/\/www.whiterainbookhouse.com\/products\/brands-and-consumers-jaywant-singh-9781138326897","provider":"WR Book House","version":"1.0","type":"link"}