{"product_id":"brands-of-faith-mara-einstein-9780415409773","title":"Brands of Faith: Marketing Religion in a Commercial Age","description":"\u003cp\u003eIn a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. \u003cem\u003eBrands of Faith\u003c\/em\u003e argues that in order to compete effectively faiths have had to become brands - easily recognizable symbols and spokespeople with whom religious prospects can make immediate connections\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eMara Einstein shows how religious branding has expanded over the past twenty years to create a blended world of commerce and faith where the sacred becomes secular and the secular sacred. In a series of fascinating case studies of faith brands, she explores the significance of branded church courses, such as Alpha and The Purpose Driven Life, mega-churches, and the popularity of the televangelist Joel Olsteen and television presenter Oprah Winfrey, as well as the rise of Kaballah. She asks what the consequences of this religious marketing will be, and outlines the possible results of religious commercialism - good and bad. Repackaging religion - updating music, creating teen-targeted bibles - is justifiable and necessary. However, when the content becomes obscured, religion may lose its unique selling proposition - the very ability to raise us above the market. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mara Einstein\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0415409772\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415409773\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/18\/2007\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.78lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.60d","brand":"Mara Einstein","offers":[{"title":"Paperback","offer_id":48152999133439,"sku":"9780415409773","price":57.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_42ea8873-af65-4859-aca7-27d5018508cc.jpg?v=1770780606","url":"https:\/\/www.whiterainbookhouse.com\/products\/brands-of-faith-mara-einstein-9780415409773","provider":"WR Book House","version":"1.0","type":"link"}