{"product_id":"brandsplaining-jane-cunningham-9780241456002","title":"Brandsplaining: Why Marketing Is (Still) Sexist and How to Fix It","description":"\u003cb\u003eGood girl. Girlboss. Flawless model. Perfect mother. Organiser. Wonder Woman. Family rock. Feminist go-getter. \u003c\/b\u003eBrands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling \"fempowerment\" back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In \u003ci\u003eBrandsplaining, \u003c\/i\u003eJane Cunningham and Philippa Roberts expose the monumental gap that exists between the women we really are and the women that appear in the media around us. Their research reveals how our experiences, wants, and needs--in all forms--are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and--at last--sexism-free. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jane Cunningham\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0241456002\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780241456002\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Penguin Business\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/01\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.00w x 0.80d","brand":"Jane Cunningham","offers":[{"title":"Paperback","offer_id":44042767237375,"sku":"9780241456002","price":28.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_43d6d90a-3c30-41c0-87e0-10f437fd9ad0.jpg?v=1684963416","url":"https:\/\/www.whiterainbookhouse.com\/products\/brandsplaining-jane-cunningham-9780241456002","provider":"WR Book House","version":"1.0","type":"link"}