{"product_id":"brandvantage-trupti-bhandari-9780670095315","title":"Brandvantage: A 12-Week Master Plan for Brand Leadership and Beyond","description":"\u003cp\u003eBrands are everywhere. We may love them, or despise them, or even disparage them, but we can't be indifferent to their invasive presence in our lives. Today, brand managers, fresh out of campus, are either clueless about what they are supposed to do; or are besieged with baggage from the past that handicaps them from expressing their point of view. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eAs a result, they end up being contained, complying with legacy views and practices, thereby perpetuating the mediocrity of the past. In reality, brand-building can be fun, creative and highly rewarding. \u003cp\u003e\u003c\/p\u003eThis book aims to take all kinds of brand custodians on an enriching journey, so they can delight consumers, generate revenue for their company and positively impact their careers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Trupti Bhandari\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0670095311\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780670095315\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Ebury Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/15\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.58h x 5.59w x 1.18d","brand":"Trupti Bhandari","offers":[{"title":"Paperback","offer_id":43945832743167,"sku":"9780670095315","price":16.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_748b5822-b3c5-4e98-88c9-569c5d70725d.jpg?v=1681510014","url":"https:\/\/www.whiterainbookhouse.com\/products\/brandvantage-trupti-bhandari-9780670095315","provider":"WR Book House","version":"1.0","type":"link"}