{"product_id":"brandwashed-sarah-a-oleary-9781463573355","title":"BrandWashed: Why the Shopper Matters More Than What You're Selling","description":"The marketing and advertising arena has been brandwashed. All too often we pray to the product personality rather than look to meet the wants, needs and desires of the shopper and\/or consumer. A product that sits on the shelf is worth nothing, and the majority of purchase decisions are made within the retail environment, the Point of Sale vs. The Point of Sofa. Brandwashed delivers concrete advisement to help all businesses, great and small, identify and capture the attention of their target audiences efficiently and cost effectively.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sarah A. O'Leary\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1463573359\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781463573355\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/08\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 128\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.27d","brand":"Sarah A. O'Leary","offers":[{"title":"Paperback","offer_id":43936059293951,"sku":"9781463573355","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_dcb8824c-b4f8-456d-8b5d-d921c0847fb2.jpg?v=1681423348","url":"https:\/\/www.whiterainbookhouse.com\/products\/brandwashed-sarah-a-oleary-9781463573355","provider":"WR Book House","version":"1.0","type":"link"}