{"product_id":"brazilian-multinationals-afonso-fleury-9781107407060","title":"Brazilian Multinationals: Competences for Internationalization","description":"Since the 1950s, subsidiaries of the most prestigious foreign multinationals have played a key role in Brazilian economic development, thus creating a very competitive domestic market. On top of this, government interventions in the last few decades have been inconsistent and contradictory, resulting in a series of economic crises. Only the most resilient Brazilian firms have been able to survive and prosper in this challenging environment. This book analyzes a variety of leading Brazilian multinationals and examines their competencies and competitive strategies in a variety of different settings. It develops an innovative analytical framework based on international business, international operations management, and international human resources management. This framework is then applied not only to Brazilian multinationals, but also firms from Latin America, Russia, India, and China. This provides novel insights into the rise of Brazilian multinationals and the increasingly important role played by emerging economy multinationals in the global economy.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Afonso Fleury,Maria Tereza Leme Fleury\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1107407060\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781107407060\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cambridge University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/30\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 462\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.93d","brand":"Afonso Fleury","offers":[{"title":"Paperback","offer_id":47419430732031,"sku":"9781107407060","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3958cda0-683b-46cf-8680-13940ddcf2f3.jpg?v=1761511453","url":"https:\/\/www.whiterainbookhouse.com\/products\/brazilian-multinationals-afonso-fleury-9781107407060","provider":"WR Book House","version":"1.0","type":"link"}