{"product_id":"break-the-rules-john-mullins-9781394153015","title":"Break the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World","description":"\u003cp\u003e\u003cb\u003eDiscover the six counter-conventional mindsets to be a changemaker \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eBreak the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World\u003c\/i\u003e, celebrated London Business School entrepreneurship professor, keynote speaker, and best-selling author Dr. John Mullins delivers an eye-opening and insightful exploration of what sets successful entrepreneurs apart from other business people and from those who fail to reach their goals. You'll discover a compelling argument that successful entrepreneurs exhibit one or more of the six break-the-rules mindsets revealed in this book. \u003c\/p\u003e\u003cp\u003eEach of these six mindsets can be learned, practiced, and built upon--by anyone, in any business setting large or small, old or new--, to create thriving businesses that grow and prosper. Mullins draws on over two decades of research to show you how to do exactly that. You'll also find: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eExplanations of why the six break-the-rules mindsets fly in the face of conventional business and business school wisdom\u003c\/li\u003e \u003cli\u003eStrategies for dealing with, skating around, or otherwise overcoming the daunting obstacles that stand in every innovator's way\u003c\/li\u003e \u003cli\u003eWays to challenge assumptions and mitigate risk in order to take advantage of opportunities that present themselves along \u003ci\u003eyour\u003c\/i\u003e entrepreneurial path\u003c\/li\u003e \u003cli\u003eSteps \u003ci\u003eyou\u003c\/i\u003e can take now to make one or more of these mindsets your own.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAn essential new take on entrepreneurship and on what it takes to be or become more \"entrepreneurial,\" \u003ci\u003eBreak the Rules!\u003c\/i\u003e sheds new light on an oft-discussed--but rarely understood--area of business.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John Mullins\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1394153015\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781394153015\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/25\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.98lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.25h x 6.35w x 0.90d\u003c\/p\u003e","brand":"John Mullins","offers":[{"title":"Hardcover","offer_id":44170084811007,"sku":"9781394153015","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_73a76dc6-d1f2-49c1-8105-b9c7812edf9b.jpg?v=1689656706","url":"https:\/\/www.whiterainbookhouse.com\/products\/break-the-rules-john-mullins-9781394153015","provider":"WR Book House","version":"1.0","type":"link"}