{"product_id":"breaking-away-bilal-kaafarani-9780071753944","title":"Breaking Away: How Great Leaders Create Innovation That Drives Sustainable Growth--And Why Others Fail","description":"\u003cb\u003eThe blueprint for achieving growth and driving shareholder value by embedding support for innovation into every facet of your business \u003c\/b\u003e\u003ci\u003eBreaking Away\u003c\/i\u003e is one of the first books to bridge the gap between leadership and innovation by revealing what it takes to create both breakthrough ideas and the leaders who make them happen. \u003cp\u003eWritten by the chief innovation officer for Coca-Cola and a leading recruiter of innovation leaders, \u003ci\u003eBreaking Away\u003c\/i\u003e provides a framework that executives, managers, and entrepreneurs can use to create an environment that drives REAL innovation, the breakthrough products or services that are: efficient to produce or deliver; in demand; and profitable. \u003c\/p\u003e\u003cp\u003eInterviews and case studies of global giants like Burberry, Mastercard, Nestle, GE, HP, Nintendo, and others, show you how leaders put these principles into action: How Ford beat Toyota to the hybrid (and why everyone thinks the Japanese company got there first); how GE is changing the face of cancer treatment; how a self-confessed \"snackaholic\" drove Lesser Evil Snacks to 120% Y-o-Y growth-and a place among the \u003ci\u003eINC. 500\u003c\/i\u003e \"fastest growing companies\" index.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jane Stevenson, Bilal Kaafarani\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 007175394X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780071753944\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/15\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.13lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.26h x 6.38w x 0.90d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eBooklist\u003c\/i\u003e 03\/15\/2011 pg. 8\u003c\/p\u003e","brand":"Jane Stevenson","offers":[{"title":"Hardcover","offer_id":44046952726783,"sku":"9780071753944","price":43.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_37ca4a66-67a5-489a-96f9-0aee9f98ed85.jpg?v=1684987435","url":"https:\/\/www.whiterainbookhouse.com\/products\/breaking-away-bilal-kaafarani-9780071753944","provider":"WR Book House","version":"1.0","type":"link"}