{"product_id":"breaking-down-language-and-cultural-d-b-a-mehdi-khosrow-pour-9781522594017","title":"Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies","description":"One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a clear understanding of this issue. It is critical for businesses to understand these cultural and language barriers and how to face them through effective communications and cultural sensitivity. The companies that will thrive and see the most success are the ones whose employees communicate and collaborate effectively with customers, suppliers, and partners all over the world. Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity, and implementing cross-cultural management practices into their daily business practices. Featuring research on topics such as origin effects, consumption culture, and cross-cultural management, managers, consultants, academic researchers, practitioners, business educators, and advanced students in various disciplines will find the content within this publication to be beneficial.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e D. B. a. Mehdi Khosrow-Pour\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1522594019\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781522594017\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/28\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 364\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.86lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.75d","brand":"D. B. a. Mehdi Khosrow-Pour","offers":[{"title":"Paperback","offer_id":48439574331647,"sku":"9781522594017","price":180.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_99f52e1a-f743-42bc-bef7-163ec7876dad.jpg?v=1777178437","url":"https:\/\/www.whiterainbookhouse.com\/products\/breaking-down-language-and-cultural-d-b-a-mehdi-khosrow-pour-9781522594017","provider":"WR Book House","version":"1.0","type":"link"}