{"product_id":"breaking-in-the-news-alison-maloni-9781737921318","title":"Breaking in the News","description":"What if, one morning, you opened your email to a request from an editor at Forbes and they wanted to interview you about your company?\u003cp\u003e\u003cbr\u003e\u003c\/p\u003eWhat if a podcast that has millions of subscribers wanted to have you on to tell your story?\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIt all could happen because you took a few hours to find the contacts, craft a pitch, and reach out to the media.\u003c\/p\u003e\u003cp\u003eYou don't need to pay thousands of dollars a year to a public relations agency.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eGetting press coverage can be done yourself;\u003c\/em\u003e you just need to know what it takes to be newsworthy.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIn this book, you will learn: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow the media works\u003c\/li\u003e\n\u003cli\u003eWhat journalists are looking for\u003c\/li\u003e\n\u003cli\u003eHow to get featured in magazines and podcasts\u003c\/li\u003e\n\u003cli\u003eWhat it takes to get national media exposure\u003c\/li\u003e\n\u003cli\u003eWhat are the best ways to prepare for your media interview\u003c\/li\u003e\n\u003cli\u003eHow to establish relationships with journalists\u003c\/li\u003e\n\u003cli\u003eYou will hear from experts in the news industry, publicists, and business owners who have used public relations to build their personal brands and companies.\u003c\/li\u003e\n\u003cli\u003eYou will get inside knowledge from local and national newsrooms on how to craft the perfect pitch.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book breaks down how to get the media's attention when they are receiving hundreds of pitches a day, and \u003cem\u003eonce you get the call to be interviewed\u003c\/em\u003e, you will learn how to prepare for your interview, what to wear, and how to look like a pro on television.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePublic relations is all about storytelling, and you have a great story to tell.\u003c\/p\u003e\u003cp\u003eYou may not know what it is yet, but that's what this book will help you figure out.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eIn fact, it's going to help you come up with multiple stories.\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alison Maloni\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1737921316\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781737921318\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Alison May Public Relations\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/12\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 148\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.46lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.32d","brand":"Alison Maloni","offers":[{"title":"Paperback","offer_id":44616802009343,"sku":"9781737921318","price":14.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7d0eda12-ce7d-4af7-b60d-46c316b5ab7e.jpg?v=1703022400","url":"https:\/\/www.whiterainbookhouse.com\/products\/breaking-in-the-news-alison-maloni-9781737921318","provider":"WR Book House","version":"1.0","type":"link"}