{"product_id":"breaking-up-america-joseph-turow-9780226817507","title":"Breaking Up America: Advertisers and the New Media World","description":"Combining shrewd analysis of contemporary practices with a historical perspective, \u003ci\u003eBreaking Up America\u003c\/i\u003e traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles. \u003cp\u003e\u003c\/p\u003e\"An important book for anyone wanting insight into the advertising and media worlds of today. In plain English, Joe Turow explains not only why our television set is on, but what we are watching. The frightening part is that we are being watched as we do it.\"--Larry King \u003cp\u003e\u003c\/p\u003e\"Provocative, sweeping and well made . . . Turow draws an efficient portrait of a marketing complex determined to replace the 'society-making media' that had dominated for most of this century with 'segment-making media' that could zero in on the demographic and psychodemographic corners of our 260-million-person consumer marketplace.\"--Randall Rothenberg, \u003ci\u003eAtlantic Monthly\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Joseph Turow\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0226817504\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780226817507\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of Chicago Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/15\/1998\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.71lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 5.98w x 0.65d","brand":"Joseph Turow","offers":[{"title":"Paperback","offer_id":44056658673919,"sku":"9780226817507","price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a1d31cb9-6bdf-415c-9ba2-0c7d63d51db8.jpg?v=1685042548","url":"https:\/\/www.whiterainbookhouse.com\/products\/breaking-up-america-joseph-turow-9780226817507","provider":"WR Book House","version":"1.0","type":"link"}