{"product_id":"breakthrough-food-product-innovation-david-lundahl-9780123877123","title":"Breakthrough Food Product Innovation: Through Emotions Research","description":"\u003cp\u003eMore than 95% of all consumer product launched in the packaged goods sector fail to achieve their goals for success. \u003cb\u003eBreakthrough Food Product Innovation Through Emotions Research\u003c\/b\u003e gives a clear answer for innovation teams seeking to increase product success rates by breaking through the clutter in an otherwise undifferentiated, commoditized marketplace. Through case studies, it lays out a practical approach for applying emotions research throughout the food innovation and product development process. The basic premise is that emotions are the chief motivation for why consumers sense, select, seek and share their food product experiences. With this novel framework, the science of consumer behavior is made operational for innovation teams. Emotions insight inspires innovation teams to create and helps guide decision making as they design sensory cues and other behavior drivers into products that make consumers want to consume.\u003c\/p\u003e \u003cp\u003eThis book has implications for the whole innovation team - innovators such as product developers, designers, creative chiefs, and marketers; strategists such as line managers; and researchers such as sensory and marketing researchers.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David Lundahl\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0123877121\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780123877123\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Academic Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/11\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.80d","brand":"David Lundahl","offers":[{"title":"Hardcover","offer_id":48112824254719,"sku":"9780123877123","price":78.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a722c33b-6d5b-4ce7-86b1-663de22dc9dd.jpg?v=1769611192","url":"https:\/\/www.whiterainbookhouse.com\/products\/breakthrough-food-product-innovation-david-lundahl-9780123877123","provider":"WR Book House","version":"1.0","type":"link"}