{"product_id":"breakthrough-nonprofit-branding-jocelyne-daw-9780470286913","title":"Breakthrough Nonprofit Branding","description":"\u003cb\u003eBreakthrough NONPROFIT BRANDING\u003c\/b\u003e \u003cp\u003eAt a time of intense competition, low barrier to entry, and lightning-quick brand recognition, leading nonprofits are building more value-rich branding programs. They are proactively creating business models that bring their brand to life in the hearts and minds of their stakeholders. \u003ci\u003eBreakthrough Nonprofit Branding\u003c\/i\u003e demonstrates how a constituency-focused, compelling brand can revolutionize an organization and the way people view and support it. \u003c\/p\u003e\u003cp\u003eAs practiced in real life, most nonprofits define \"branding\" as their visual identity produced to aid in awareness and fundraising. However important logos and trademarks are, this limited perspective leaves a significant amount of value on the table. Visionary, mission-driven organizations recognize brand as a bigger canvas for their work. To them, branding is the daily expression of their purpose and a way to communicate their promise to stakeholders. Their brand is their trust mark--their commitment to consistently deliver on who they are, what they stand for, and their unique benefits. \u003c\/p\u003e\u003cp\u003eDrawing on their combined seventy plus years of experience in the nonprofit and corporate sectors, the authors studied eleven visionary nonprofits to reveal the seven principles for transforming a brand from ordinary trademark to strategic competitive advantage. The groups profiled reflect a variety of sizes, breadths, regions, and issues. The common thread is that their brand work has resulted in greater social impact and vibrant growth. \u003c\/p\u003e\u003cp\u003eThrough the use of case studies, \u003ci\u003eBreakthrough Nonprofit Branding\u003c\/i\u003e reveals how: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eA nonprofit put its renewed brand to work to propel its organization forward--despite inconsistent community support \u003c\/li\u003e \u003cli\u003eRenewed brand meaning heightened stakeholder commitment, stabilized an organization's financial position, and empowered it to weather a roiling economy\u003c\/li\u003e \u003cli\u003eA small organization's brand campaign resulted in exceptional growth \u003c\/li\u003e \u003cli\u003eA re-brand transformed a nonprofit, enabling it to expand from a regional to national footprint\u003c\/li\u003e \u003cli\u003eOne of the largest nonprofits lost momentum and regained direction through a revitalized brand process\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003ci\u003eBreakthrough Nonprofit Branding \u003c\/i\u003eshows you how to create a brand that creates unique value, builds deep relationships, fosters loyal communities, and increases social impact. It offers a practical road map and essential tool for nonprofit leaders, board members, and volunteers, as well as communications professionals, development consultants, marketing agencies, academics, students, and all those interested in catalyzing dynamic results for the organizations they serve.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jocelyne Daw, Carol Cone\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0470286911\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780470286913\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/26\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 336\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.20w x 1.20d\u003c\/p\u003e","brand":"Jocelyne Daw","offers":[{"title":"Hardcover","offer_id":44072295235839,"sku":"9780470286913","price":46.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_eb75b2c3-d687-4941-85ad-2402f8713343.jpg?v=1685441106","url":"https:\/\/www.whiterainbookhouse.com\/products\/breakthrough-nonprofit-branding-jocelyne-daw-9780470286913","provider":"WR Book House","version":"1.0","type":"link"}