{"product_id":"brewed-in-japan-jeffrey-w-alexander-9780824839536","title":"Brewed in Japan: The Evolution of the Japanese Beer Industry","description":"\u003cp\u003eThis book is the very first in English to explore beer's steady rise to become Japan's \"beverage of the masses.\" Based on his extensive translations of Japanese-language source material, author Jeffrey W. Alexander reveals how Japanese brewers adopted and domes- ticated beer in just a few generations, despite its entirely foreign origins. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eBrewed in Japan explores the start of beer brewing in Japan, the many challenges facing major brewers during the Second World War, and the postwar industry's continuing evolution through craft beer and innovative beer-like products. Written not simply for Japan specialists, this book will appeal to beer industry professionals, craft beer enthusiasts, and anyone with an interest in Japanese history and culture. \u003cp\u003e\u003c\/p\u003eFeaturing nearly 300 pages of text, dozens of photographs and period advertisements, and a vast bibliography, Brewed in Japan is both a close analysis of Japan's leading brewing firms and a reveal- ing look at the fascinating country in which they do business.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jeffrey W. Alexander\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0824839536\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780824839536\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of Hawaii Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/31\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.14lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 0.90d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 12\/01\/2014 pg. 664","brand":"Jeffrey W. Alexander","offers":[{"title":"Paperback","offer_id":43926570991871,"sku":"9780824839536","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_bc63d2b9-9ca4-4b55-a048-4d4cc4463132.jpg?v=1681083812","url":"https:\/\/www.whiterainbookhouse.com\/products\/brewed-in-japan-jeffrey-w-alexander-9780824839536","provider":"WR Book House","version":"1.0","type":"link"}