{"product_id":"brilliant-data-diederick-van-thiel-9781917391061","title":"Brilliant Data: How Human-Centred AI Can Transform Financial Services Into Becoming a Driver of Value and Inclusion","description":"\u003cp\u003eBanking and other financial services remain surprisingly traditional in the main. They focus on their products and profits and miss impactful opportunities to engage with their customers. However, in the era of Banking 5.0 - in which digital technologies will combine with human creativity to create more value-added and customer-centric banking services - the huge transformative change on offer from new technologies can no longer be ignored if financial service firms are to thrive.\u003c\/p\u003e\u003cp\u003e This book explores the impact of AI and behavioural economics on banking and financial services. Written by a pioneer in human-centred AI, it provides practical insights for leaders to transform companies for the future. The current abundance of data about human behaviour, along with advances in mobile technology and (generative) AI and perspectives from behavioural economics, provides the potential for financial service companies to gain better insights into risks and opportunities before they materialize. Furthermore, embracing AI-powered customer engagement and retention strategies opens up a world of possibilities.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Diederick Van Thiel\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1917391064\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781917391061\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lid Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/31\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Diederick Van Thiel","offers":[{"title":"Paperback","offer_id":48217577095423,"sku":"9781917391061","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3d1f088f-d648-4382-bb64-570f29163ddb.jpg?v=1771998113","url":"https:\/\/www.whiterainbookhouse.com\/products\/brilliant-data-diederick-van-thiel-9781917391061","provider":"WR Book House","version":"1.0","type":"link"}