{"product_id":"brilliant-selling-tom-bird-9781292139012","title":"Brilliant Selling","description":"\u003cp\u003e\u003cstrong\u003eWhat do brilliant salespeople know, do and say that makes them so successful?\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eThe world has changed, and businesses need brilliant salespeople not just to survive but to thrive. The modern buyer has become even more sophisticated, intolerant and price sensitive. Today's brilliant salespeople need to respond and not just react.\u003c\/p\u003e \u003cp\u003eThis updated edition of the best-selling book combines a focus on the core principles, skills and behaviours of brilliant salespeople as well as new content to meet today's challenges, including: \u003c\/p\u003e \u003cp\u003e- How to influence more people more of the time\u003c\/p\u003e \u003cp\u003e- Discovering what your customer really wants\u003c\/p\u003e \u003cp\u003e- How to build relationships easily and effortlessly\u003c\/p\u003e \u003cp\u003e- How to sell authentically\u003c\/p\u003e \u003cp\u003e- Priorities in building your personal brand\u003c\/p\u003e \u003cp\u003e- The key principles and 'how tos' of social selling\u003c\/p\u003e \u003cp\u003e- Influencing in today's hybrid world\u003c\/p\u003e \u003cp\u003e- and much, much more.\u003c\/p\u003e \u003cp\u003eIf you apply what you learn in this new fully updated edition you will be able to differentiate yourself as well as improve your sales results.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tom Bird, Jeremy Cassell\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1292139013\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781292139012\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Pearson Business\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/18\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 344\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.94lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.57h x 5.57w x 0.74d","brand":"Tom Bird","offers":[{"title":"Paperback","offer_id":44131210035455,"sku":"9781292139012","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8812c426-d214-442b-82a8-165bb8975834.jpg?v=1687473606","url":"https:\/\/www.whiterainbookhouse.com\/products\/brilliant-selling-tom-bird-9781292139012","provider":"WR Book House","version":"1.0","type":"link"}