{"product_id":"bringing-a-medical-device-to-gennadi-saiko-9789814968256","title":"Bringing a Medical Device to the Market: A Scientist's Perspective","description":"\u003cp\u003eMany of us in science have this \"Aha!\" moment when the mental puzzle is put together and you get a clear picture of a product, which will change the world. Moreover, you have a clear understanding of how it can be a commercial success. So, you decide to start a new company, a startup, and have a clear path to success. However, soon you come face to face with reality, where things are much more complicated. Only a minute fraction of startups survives and becomes successful. This is particularly true in the complex world of medical devices. There are many good books on startups but this book is specifically about startups specializing in medical devices, which are very different from other ones. It is written by a MedDev entrepreneur for first-time MedTech entrepreneurs.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gennadi Saiko\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9814968250\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789814968256\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Jenny Stanford Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/29\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.75d","brand":"Gennadi Saiko","offers":[{"title":"Hardcover","offer_id":44069335007487,"sku":"9789814968256","price":99.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_60295893-9879-493a-911d-c716d5ec7c6e.jpg?v=1685424147","url":"https:\/\/www.whiterainbookhouse.com\/products\/bringing-a-medical-device-to-gennadi-saiko-9789814968256","provider":"WR Book House","version":"1.0","type":"link"}