{"product_id":"broccoli-and-desire-edward-f-fischer-9780804754842","title":"Broccoli and Desire: Global Connections and Maya Struggles in Postwar Guatemala","description":"\u003cp\u003eThis book takes a surprising look at the hidden world of broccoli, connecting American consumers concerned about their health and diet with Maya farmers concerned about holding onto their land and making a living. \u003c\/p\u003e \u003cp\u003eCompelling life stories and rich descriptions from ethnographic fieldwork among supermarket shoppers in Nashville, Tennessee and Maya farmers in highland Guatemala bring the commodity chain of this seemingly mundane product to life. For affluent Americans, broccoli fits into everyday concerns about eating right, being healthy, staying in shape, and valuing natural foods. For Maya farmers, this new export crop provides an opportunity to make a little extra money in difficult, often risky circumstances. Unbeknownst to each other, the American consumer and the Maya farmer are bound together in webs of desire and material production. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Edward F. Fischer, Peter Benson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0804754845\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780804754842\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Stanford University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/13\/2006\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.68lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.98h x 6.06w x 0.52d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 11\/01\/2006 pg. 83","brand":"Edward F. Fischer","offers":[{"title":"Paperback","offer_id":44059761803519,"sku":"9780804754842","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_cd7bcda8-99c6-4b7f-bd06-f074625d7d8e.jpg?v=1685060179","url":"https:\/\/www.whiterainbookhouse.com\/products\/broccoli-and-desire-edward-f-fischer-9780804754842","provider":"WR Book House","version":"1.0","type":"link"}