{"product_id":"build-a-world-class-customer-advisory-irene-yam-9798991560399","title":"Build a World-Class Customer Advisory Board: How to Create Deeper Relationships and Validate Strategies","description":"\u003cp\u003eAn essential guide for planning and hosting successful CAB meetings from an award-winning industry veteran with pre- and post-IPO experience. In today's highly competitive and fast-paced market, businesses need strong customer relationships to grow and thrive. Executing a productive Customer Advisory Board (CAB) can mean the difference between a winning strategy and failing one. In Build a World-Class Customer Advisory Board, CAB expert Irene Yam provides practical insider advice, proven strategies, real-world case studies, and time-saving templates to stream-line planning and improve value for sponsor company executives and customer board members. You'll learn: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- Why every company, from small start-ups to global brands, see short- and long-term benefits from a CAB.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- The five principles of a world-class CAB and how to leverage them to connect with your customers-no matter the size of your budget or whether your event is in-person, remote, or hybrid.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- The CAB meeting agenda that achieves company goals by building trust, encouraging candid customer feedback, and facilitating meaningful strategy discussions.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- How to maximize six valuable \"ah ha\" moments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- Ways to support constructive CAB follow-up and relationship-building to cultivate and maintain a group of trusted customer advisors to troubleshoot problems, share new ideas, and act as advocates for the company.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWith Build a World-Class Customer Advisory Board, you'll have the inspiration and resources to host a world-class CAB and unlock the power of human connection.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Irene Yam\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798991560399\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Iy Media\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/24\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 260\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.78lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.71d","brand":"Irene Yam","offers":[{"title":"Paperback","offer_id":46526723227903,"sku":"9798991560399","price":19.88,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2a215708-9076-4f77-b0f8-7b12b80543b0.jpg?v=1737556981","url":"https:\/\/www.whiterainbookhouse.com\/products\/build-a-world-class-customer-advisory-irene-yam-9798991560399","provider":"WR Book House","version":"1.0","type":"link"}