{"product_id":"build-for-change-alan-trefler-9781118930267","title":"Build for Change","description":"\u003cb\u003eCustomers have radically changed the ways they interact with businesses, and today's organizations need to adapt\u003c\/b\u003e \u003cp\u003eIs your company prepared for the Gen D future, or is it heading toward life support? A lot of companies across the globe are going to die over the next few years, not because of macroeconomic stress, but because there is an emerging generation that is radically changing the rules of customer engagement. In \u003ci\u003eBuild For Change\u003c\/i\u003e, Pegasystems CEO Alan Trefler shows exactly what companies can do to turn the coming \"customerpocalypse\" into one of the biggest business opportunities of the decade. The newest generation of consumers is turning customer relationship management on its head. \u003ci\u003eBuild For Change\u003c\/i\u003e highlights the revolutionary changes to business, marketing, and technology practices that are needed to survive and thrive in these unforgiving times. Readers will learn how businesses are increasingly relying on new forms of customer engagement, and how one customer's experience--whether good or bad--can alter a company's reputation with the click of a mouse. With practical insight from a leader in customer engagement, this book serves as a timely wakeup call to companies that have not yet embraced the digital future.\u003c\/p\u003e \u003cp\u003eTraditional marketing is becoming increasingly irrelevant, and businesses must become more customer-centric while taking a completely different approach to adopting and using technology. \u003ci\u003eBuild For Change\u003c\/i\u003e outlines exactly what can--and must--be done to ensure sustainable success in the new digital era: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eRelate to the new generation of consumers, and understand their preferences and demands\u003c\/li\u003e \u003cli\u003eStop obsessing about mountains of data, and instead apply business-driven continuous improvement to customer processes\u003c\/li\u003e \u003cli\u003eLearn how to overcome the fatal flaws of current technology fads\u003c\/li\u003e \u003cli\u003eRethink organizational roles to drive adaptive and transformative innovation\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eConsumers have more options than ever before, and ensuring customer loyalty in the modern market means knowing exactly what the customer wants and how to deliver it brilliantly. \u003ci\u003eBuild For Change\u003c\/i\u003e provides actionable guidance for engaging this new connected consumer.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alan Trefler\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1118930266\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781118930267\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/03\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.81lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 6.33w x 0.77d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 09\/29\/2014","brand":"Alan Trefler","offers":[{"title":"Hardcover","offer_id":43944307851519,"sku":"9781118930267","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_0f5a4b77-c528-4cd1-b26f-60e3df34eff5.jpg?v=1681502933","url":"https:\/\/www.whiterainbookhouse.com\/products\/build-for-change-alan-trefler-9781118930267","provider":"WR Book House","version":"1.0","type":"link"}