{"product_id":"build-right-brian-wygle-9798185484159","title":"Build Right: How to Start A Company That Lasts","description":"The start-up trail forgives nothing. Ride it wrong and you don't get a second lap. \u003cp\u003e\u003c\/p\u003eMost start-ups don't fail because the idea was bad. They fail because the founder rode the wrong line - chasing speed before building a foundation that could hold weight. \u003ci\u003eBuild Right\u003c\/i\u003e is the field guide for leaders on the Start-Up Trail: the earliest, steepest, most unforgiving terrain in The Five Cycles(TM). \u003cp\u003e\u003c\/p\u003eBrian Wygle draws on decades of watching founders launch, stumble, and either recover or wash out - translating that into a steward-leadership approach built for people who are creating something from nothing. This isn't hustle-culture cheerleading. It's a disciplined guide to the decisions that determine whether your enterprise has a foundation worth building on, or a start that collapses under its own weight the moment it's tested. \u003cp\u003e\u003c\/p\u003eIf you're standing at the trailhead of something new, this book is the guide who's ridden it before.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Brian Wygle\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798185484159\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/03\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 56\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.19lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.12d","brand":"Brian Wygle","offers":[{"title":"Paperback","offer_id":50780311552255,"sku":"9798185484159","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_fa45b59d-01cf-47f5-8238-a9645fff82c1.jpg?v=1792950681","url":"https:\/\/www.whiterainbookhouse.com\/products\/build-right-brian-wygle-9798185484159","provider":"WR Book House","version":"1.0","type":"link"}