{"product_id":"building-a-brand-image-through-arshi-naim-9781668453865","title":"Building a Brand Image Through Electronic Customer Relationship Management","description":"Effective e-customer relationship management is imperative for increasing customer satisfaction, online sales, website patronage, loyalty, and retention. To understand exactly how this business strategy can be applied to enhance business operations, further study on its various benefits, opportunities, and challenges is required. Building a Brand Image Through Electronic Customer Relationship Management develops electronic customer relationship management strategies for achieving customer satisfaction and explains the concepts and uses of electronic customer relationship management to meet strategic objectives, improve customer loyalty, and build brand image. Covering topics such as marketing, brand equity, customer loyalty, and social media, this reference work is ideal for business owners, managers, entrepreneurs, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Arshi Naim\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 166845386X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781668453865\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e IGI Global\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/30\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 392\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.97lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.88d","brand":"Arshi Naim","offers":[{"title":"Hardcover","offer_id":44080343548159,"sku":"9781668453865","price":250.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ed7b1e7d-4af7-4e93-a9ce-b1f6a7e30faa.jpg?v=1685486280","url":"https:\/\/www.whiterainbookhouse.com\/products\/building-a-brand-image-through-arshi-naim-9781668453865","provider":"WR Book House","version":"1.0","type":"link"}