{"product_id":"building-a-buzz-peggy-barber-9780838910115","title":"Building a Buzz: Libraries and Word-Of-Mouth Marketing","description":"Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the word about your library within the community.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Peggy Barber, Linda Wallace\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0838910114\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780838910115\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e ALA Editions\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/01\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 112\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.70h x 8.40w x 0.30d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eBooklist\u003c\/i\u003e 04\/15\/2010 pg. 76\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 02\/01\/2010 pg. 301","brand":"Peggy Barber","offers":[{"title":"Paperback","offer_id":46962527011071,"sku":"9780838910115","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0856cdb5-2fb8-4014-9547-ed2fb70f8899.jpg?v=1750651718","url":"https:\/\/www.whiterainbookhouse.com\/products\/building-a-buzz-peggy-barber-9780838910115","provider":"WR Book House","version":"1.0","type":"link"}