{"product_id":"building-a-trusted-expert-culture-carla-r-ewert-9780989291040","title":"Building a Trusted Expert Culture: Six Pillars of CRM Success","description":"With nearly twenty years experience in customer relationship management, Gordon Hilleque puts his expertise to work in Building a Trusted Expert Culture: Six Pillars of CRM Success. In it, he tackles one of the biggest challenges in the field--adoption. As a companion book to Trusted Expert Formation: Re-envisioning Your Approach to CRM, Building a Trusted Expert Culture is a comprehensive guide to successful CRM adoption. It debunks industry trends, gets down to what really inspires customer loyalty, and provides powerful solutions to issues that will derail implementation. Building a Trusted Expert Culture: Six Pillars of CRM Success explains how to develop effective team techniques and outlines essential pillars to support customer care transformation. It is an indispensable CRM resource.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Carla R. Ewert,Jennifer Smith,Gordon Hilleque\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0989291049\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780989291040\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Carla Ewert\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/31\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 64\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.19lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.51w x 0.13d","brand":"Carla R. Ewert","offers":[{"title":"Paperback","offer_id":48998671188223,"sku":"9780989291040","price":9.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/building-a-trusted-expert-culture-carla-r-ewert-9780989291040","provider":"WR Book House","version":"1.0","type":"link"}