{"product_id":"building-brand-authenticity-m-beverland-9781349368440","title":"Building Brand Authenticity: 7 Habits of Iconic Brands","description":"The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e M. Beverland\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 134936844X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781349368440\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/22\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 219\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.74lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.50d","brand":"M. Beverland","offers":[{"title":"Paperback","offer_id":44123073249535,"sku":"9781349368440","price":109.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_da0573e7-0d9d-4bdb-9e25-da7341e9d579.jpg?v=1687428767","url":"https:\/\/www.whiterainbookhouse.com\/products\/building-brand-authenticity-m-beverland-9781349368440","provider":"WR Book House","version":"1.0","type":"link"}