{"product_id":"building-brand-equity-and-consumer-elena-veselinova-9781522524175","title":"Building Brand Equity and Consumer Trust Through Radical Transparency Practices","description":"The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customers' loyalty. Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on the role of branding in organizational contexts and techniques to sustain a profitable and honest relationship with consumers. Highlighting a range of pertinent topics such as risk management, product innovation, and brand awareness, this book is ideally designed for managers, researchers, professionals, students, and practitioners interested in the development of value creation in contemporary business.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Elena Veselinova, Marija Gogova Samonikov\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1522524177\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781522524175\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/13\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 408\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.71lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.94d","brand":"Elena Veselinova","offers":[{"title":"Hardcover","offer_id":47244160893183,"sku":"9781522524175","price":225.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d0426eaf-7383-46af-b491-88e6b8f10c9f.jpg?v=1758135076","url":"https:\/\/www.whiterainbookhouse.com\/products\/building-brand-equity-and-consumer-elena-veselinova-9781522524175","provider":"WR Book House","version":"1.0","type":"link"}