{"product_id":"building-brand-identity-in-the-amir-ekhlassi-9781522551430","title":"Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities","description":"To survive in today's competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today's marketing environments.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1522551433\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781522551430\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/12\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 204\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.26lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.50d","brand":"Amir Ekhlassi","offers":[{"title":"Hardcover","offer_id":43940129407231,"sku":"9781522551430","price":145.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_18478a38-9f27-4160-8e2e-300fa66b74a2.jpg?v=1681445445","url":"https:\/\/www.whiterainbookhouse.com\/products\/building-brand-identity-in-the-amir-ekhlassi-9781522551430","provider":"WR Book House","version":"1.0","type":"link"}