{"product_id":"building-brand-identity-lynn-b-upshaw-9780471042204","title":"Building Brand Identity: A Strategy for Success in a Hostile Marketplace","description":"Brand identity is the special quality that gives a product or service its unique character in the minds of consumers. While establishing brand identity has never been easy, thanks to the fracturing of conventional media, mounting consumer distrust, and an unprecedented proliferation of new brands, it is now more difficult than ever. This guide provides simple steps for overcoming those obstacles in order to develop and deploy a strategy for creating a solid brand identity.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lynn B. Upshaw\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 047104220X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780471042204\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/15\/1995\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 368\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.47lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.52h x 6.48w x 1.02d","brand":"Lynn B. Upshaw","offers":[{"title":"Hardcover","offer_id":44056179015935,"sku":"9780471042204","price":70.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5902ee38-cb25-4817-90fa-bb953698e642.jpg?v=1685039924","url":"https:\/\/www.whiterainbookhouse.com\/products\/building-brand-identity-lynn-b-upshaw-9780471042204","provider":"WR Book House","version":"1.0","type":"link"}