{"product_id":"building-brand-value-the-playboy-s-gunelius-9780230577893","title":"Building Brand Value the Playboy Way","description":"Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e S. Gunelius\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 023057789X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780230577893\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/16\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 188\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.30w x 0.90d","brand":"S. Gunelius","offers":[{"title":"Hardcover","offer_id":47420769272063,"sku":"9780230577893","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1fef19c1-3c0d-4c31-b343-18dc58b4eff5.jpg?v=1761526362","url":"https:\/\/www.whiterainbookhouse.com\/products\/building-brand-value-the-playboy-s-gunelius-9780230577893","provider":"WR Book House","version":"1.0","type":"link"}