{"product_id":"building-brand-value-the-playboy-s-gunelius-9781349367559","title":"Building Brand Value the Playboy Way","description":"Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e S. Gunelius\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1349367559\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781349367559\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/16\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 188\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.47lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.45d","brand":"S. Gunelius","offers":[{"title":"Paperback","offer_id":47200575881471,"sku":"9781349367559","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_71ed0e90-3540-4dbf-93fa-a18988313e10.jpg?v=1756787304","url":"https:\/\/www.whiterainbookhouse.com\/products\/building-brand-value-the-playboy-s-gunelius-9781349367559","provider":"WR Book House","version":"1.0","type":"link"}