{"product_id":"building-brands-in-asia-tim-andrews-9780415549844","title":"Building Brands in Asia: From the Inside Out","description":"\u003cp\u003eIn a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notoriously difficult. \u003c\/p\u003e \u003cp\u003eFocusing on the creation, development and management of brands in the world's most dynamic, diverse and challenging business environment, Building Brands in Asia challenges the assumption that the continuing success of global brands in Asia is a given.\u003c\/p\u003e \u003cp\u003eReplete with anecdotes, interviews and case studies, Andrews and Chew provide an insightful, detailed and timely examination for all those interested in today's primary corporate preoccupation set in the world's most exciting marketplace.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tim Andrews,Wilson Chew\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0415549841\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415549844\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/16\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 226\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.60d","brand":"Tim Andrews","offers":[{"title":"Paperback","offer_id":48443465433343,"sku":"9780415549844","price":66.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ac51f447-6601-4ea3-b93f-4028531aa421.jpg?v=1777205711","url":"https:\/\/www.whiterainbookhouse.com\/products\/building-brands-in-asia-tim-andrews-9780415549844","provider":"WR Book House","version":"1.0","type":"link"}