{"product_id":"building-brands-with-soul-siew-ting-foo-9789811756054","title":"Building Brands with Soul: A CMO's journey to humanising growth and creating lasting impact","description":"\u003ci\u003eBuilding Brands with Soul\u003c\/i\u003e distils the author's journey from an intern to a marketing leader committed to building lasting brands with soul. \u003cp\u003e\u003c\/p\u003eDrawing from professional experiences at multiple successful global brands, this book showcases the pathways and the wholesome impact of building brands with soul, while adopting a human-centric approach to business growth. It highlights the importance of understanding and fulfilling human needs, blending creative vision with analytical rigour and fostering a growth mindset with trust. Through personal anecdotes, proven methods and practical advice, the author aims to inspire and equip future marketing leaders with a blueprint to create meaningful, impactful brands that resonate deeply with our markets and society.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Siew Ting Foo\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9811756058\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789811756054\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Candid Creation Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/22\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 190\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.40d","brand":"Siew Ting Foo","offers":[{"title":"Paperback","offer_id":47965373038847,"sku":"9789811756054","price":22.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b283a7ab-45f2-4048-9f8b-f6920564c1b0.jpg?v=1767280137","url":"https:\/\/www.whiterainbookhouse.com\/products\/building-brands-with-soul-siew-ting-foo-9789811756054","provider":"WR Book House","version":"1.0","type":"link"}