{"product_id":"building-on-sugarcrm-john-mertic-9781449309800","title":"Building on SugarCRM: Creating Applications the Easy Way","description":"\u003cp\u003eIn the crowded field of customer relationship management (CRM) systems, SugarCRM stands out--not only for its modular design, but also for the ease with which you can develop, customize, and extend your CRM applications. This concise book provides a thorough overview of the development tools and APIs available in SugarCRM 6.2, showing both developers and nondevelopers alike how to use them to build a sample application step-by-step. \u003c\/p\u003e\u003cp\u003eYou'll learn how to bend and twist SugarCRM's extensible MVC framework to create custom applications, including solutions for automating your business that go beyond traditional CRMs. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eLearn how SugarCRM modules interact with one another through data relationships \u003c\/li\u003e\n\u003cli\u003eBuild your CRM application with SugarCRM's GUI developer tools--without touching code \u003c\/li\u003e\n\u003cli\u003eUse built-in design templates with Module Builder to design new CRM modules \u003c\/li\u003e\n\u003cli\u003eCustomize modules with the Studio tool to add new fields or additional relationships between modules \u003c\/li\u003e\n\u003cli\u003eAutomate common and tedious tasks within your application, using custom PHP code with SugarCRM's powerful API \u003c\/li\u003e\n\u003cli\u003eIntegrate external applications into your CRM solution through SugarCRM's web services API \u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John Mertic\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1449309801\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781449309800\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e O'Reilly Media\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/30\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 77\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.31lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.19h x 7.00w x 0.17d","brand":"John Mertic","offers":[{"title":"Paperback","offer_id":48449623884031,"sku":"9781449309800","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ff8981e9-6f68-4081-b52a-034610ec37b3.jpg?v=1777264199","url":"https:\/\/www.whiterainbookhouse.com\/products\/building-on-sugarcrm-john-mertic-9781449309800","provider":"WR Book House","version":"1.0","type":"link"}