{"product_id":"building-products-for-the-enterprise-blair-reeves-9781492024781","title":"Building Products for the Enterprise: Product Management in Enterprise Software","description":"\u003cp\u003eIf you're new to software product management or just want to learn more about it, there's plenty of advice available--but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market. \u003c\/p\u003e\u003cp\u003e Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise. You'll learn how to cultivate knowledge of your organization, the products you build, and the industry you serve. \u003c\/p\u003e\u003cp\u003e Explore why: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eIdentifying customer vs user problems is an enterprise project manager's main challenge \u003c\/li\u003e\n\u003cli\u003eEffective collaboration requires in-depth knowledge of the organization \u003c\/li\u003e\n\u003cli\u003eAnalyzing data is key to understanding why users buy and retain your product \u003c\/li\u003e\n\u003cli\u003eHaving experience in the industry you're building products for is valuable \u003c\/li\u003e\n\u003cli\u003eProduct longevity depends on knowing where the industry is headed \u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Blair Reeves, Benjamin Gaines\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1492024783\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781492024781\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e O'Reilly Media\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/17\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 184\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 0.40d","brand":"Blair Reeves","offers":[{"title":"Paperback","offer_id":43995008205055,"sku":"9781492024781","price":45.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c3e895fb-aba8-483a-9b0e-e9fa156616c9.jpg?v=1683333469","url":"https:\/\/www.whiterainbookhouse.com\/products\/building-products-for-the-enterprise-blair-reeves-9781492024781","provider":"WR Book House","version":"1.0","type":"link"}