{"product_id":"building-sustainable-poker-growth-engines-christian-strutt-9798242680906","title":"Building Sustainable Poker Growth Engines: A strategic guide to retention-led poker growth using AI-powered CRM, lifecycle modelling, and player value","description":"When sign-up bonuses stopped being the reliable lever for growth, many gaming teams found themselves scrambling for new answers. Building Sustainable Poker Growth Engines in a Post-Bonus Era shows product, marketing and growth leaders how to replace one-off promotion playbooks with repeatable, responsible systems that acquire, activate, retain and monetize real players - without eroding experience or long-term value. \u003cp\u003e\u003c\/p\u003eThis is a pragmatic, field-tested guide, not an academic treatise. Christian Strutt draws on hands-on work in online poker and adjacent digital entertainment verticals to present frameworks, experiments and operational routines that actually ship. If you're accountable for player acquisition, first-week activation, lifecycle value, or rebuilding your monetization stack in a more ethical, data-driven way, this book gives you a toolkit and a time-boxed plan to get started. \u003cp\u003e\u003c\/p\u003eWhat you'll get\u003cbr\u003e- Clear playbooks for the new acquisition stack: creative themes, funnel architecture, and incrementality holds to stop confusing volume with value.\u003cbr\u003e- Friction-light onboarding and first-week mission scaffolds that turn curiosity into early engagement and measurable D7 lift.\u003cbr\u003e- Actionable segmentation across behavioral, lifecycle and intent axes, each bound to one-page playbooks your CRM can execute.\u003cbr\u003e- Practical ways to introduce AI and real-time personalization safely - propensity models, decisioning rules and safety filters that boost outcomes without surprising players.\u003cbr\u003e- Lifecycle modelling, LTV forecasting and CAC payback rules that put acquisition decisions on a mathematical footing.\u003cbr\u003e- Retention mechanics rooted in ethical habit design and table ecology - how rake, matchmaking and offers affect long-term health.\u003cbr\u003e- Reactivation systems that treat churn as a product capability, with templates, holdouts and incremental measurement.\u003cbr\u003e- Community and live-ops playbooks for compounding engagement through events, creator programs and authentic rhythms.\u003cbr\u003e- Governance and growth risk controls to embed KYC\/AML, fraud detection and experiment safety into everyday testing. \u003cp\u003e\u003c\/p\u003eInside the book\u003cbr\u003eChapters are organized around specific problems - acquisition, onboarding, segmentation, AI CRM, monetization, reactivation, community and governance - each offering concrete tactics, measurement approaches and operational guardrails. You'll find chapter-level experiments, sample event taxonomies, decisioning logic examples, rollback thresholds for monetization tests, and templates for one-page segment playbooks. \u003cp\u003e\u003c\/p\u003eA distinctive feature is the 90-day Sustainable Growth Playbook. It turns strategy into a time-boxed program with clear owners, success criteria and measurable outcomes: \u003cbr\u003e- Days 0-30: Stabilize foundations - define a North-Star, instrument a core event taxonomy, run a product clarity workshop, and launch guest play with progressive sign-up pilots.\u003cbr\u003e- Days 31-60: Orchestrate acquisition and onboarding - deploy creative themes with holdouts, build matched funnels, launch a mission scaffold and pilot an AI propensity model for week-one deposits.\u003cbr\u003e- Days 61-90: Scale with governance - launch community pilots, run cohort LTV analysis, test monetization experiments with rollback thresholds, and convene a Growth Risk Committee. \u003cp\u003e\u003c\/p\u003eWhy this book matters\u003cbr\u003eThis book teaches teams to instrument everything, measure incrementally with holdouts and randomized tests, and optimize for ecology and long-term value. It balances bold testing with ethical guardrails so you can grow without burning trust. \u003cp\u003e\u003c\/p\u003eIf you want growth that lasts - not headlines that fade - this book gives you the frameworks, operational rhythms and pragmatic playbooks to build sustainable poker growth engines in a post-bonus world. \u003cp\u003e\u003c\/p\u003eProduced by Christian Strutt contactable at www.miltonkeynesmarketing.uk or via LinkedIn to discuss your online poker marketing object\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Christian Strutt\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798242680906\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/05\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 100\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.32lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.21d","brand":"Christian Strutt","offers":[{"title":"Paperback","offer_id":49083943354623,"sku":"9798242680906","price":29.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/building-sustainable-poker-growth-engines-christian-strutt-9798242680906","provider":"WR Book House","version":"1.0","type":"link"}