{"product_id":"building-the-bridge-candace-greenwood-9798887593289","title":"Building the Bridge: Increasing Census and Decreasing Resident Churn","description":"\u003cp\u003e\u003cb\u003eAre you ready to dive in and bring your Senior Housing community to 100% occupancy?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn Building the Bridge, Candace Greenwood offers new strategies to help community based Senior Housing marketers grow their census by improving their discovery and closing skills. We delve into the fundamentals of managing emotions and how those emotions can assist or impede potential move-ins into the community. We explore family dynamics and how to create thoughtful, personalized plans to move inquiries forward.\u003c\/p\u003e\u003cp\u003eThe search for senior housing often begins for a limited number of reasons, it is the goal of this book to help community based Senior Housing marketers most effectively address those potential concerns by building on the features and benefits of being in supportive care. Through a combination of improved industry specific as well as general \"Sales 101\" skills, you can master the inquiry process, increase census, and maximize your bonuses.\u003c\/p\u003e\u003cp\u003eIn this book, you will learn: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to take a deeper dive into Discovery without it sounding, or worse feeling like an interrogation.\u003c\/li\u003e\n\u003cli\u003eMethods to effectively navigate complex family dynamics while keeping all potential influencers involved.\u003c\/li\u003e\n\u003cli\u003eThe difference between \"objections\" and emotions and how to best deal with them.\u003c\/li\u003e\n\u003cli\u003eHow to put together a solid plan designed to move the inquiry forward.\u003c\/li\u003e\n\u003cli\u003eHow to build value into the long-term relationship with seniors and their families.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eThis book is for Senior Housing marketers who want to improve their census by learning to work with each individual inquiry more effectively. Greenwood gives us a blueprint, using real-life examples, to help us be better guides to the seniors we serve and their families. To learn more, get your copy now!\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Candace Greenwood\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798887593289\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Self Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/21\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.04lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.73d","brand":"Candace Greenwood","offers":[{"title":"Paperback","offer_id":49169303896319,"sku":"9798887593289","price":16.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/building-the-bridge-candace-greenwood-9798887593289","provider":"WR Book House","version":"1.0","type":"link"}