{"product_id":"building-your-brand-michele-levy-9781614486756","title":"Building Your Brand: A Practical Guide for Nonprofit Organizations","description":"Whether they acknowledge it or not, every nonprofit organization has a brand. Making that brand as strong as possible is a crucial component of delivering on the mission. As nonprofit leaders have begun to understand, building and managing a brand effectively is not reserved for large nonprofits or corporations with big marketing budgets. Regardless of the size of your organization, or the state and maturity of your brand, it is possible, and in fact, necessary, to build and maintain a strong, accurate brand. . .to have the \"\"right\"\" reputation with the people who matter most to your success. This practical, user-friendly guide is specifically designed to help senior leaders and marketing staff build and maintain that reputation.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michele Levy\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1614486751\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781614486756\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Morgan James Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/07\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 127\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.50d","brand":"Michele Levy","offers":[{"title":"Paperback","offer_id":43939199549695,"sku":"9781614486756","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_871b7869-361c-43e3-aade-751fab29b5d9.jpg?v=1681440083","url":"https:\/\/www.whiterainbookhouse.com\/products\/building-your-brand-michele-levy-9781614486756","provider":"WR Book House","version":"1.0","type":"link"}