{"product_id":"built-to-attract-shawn-kessler-9798282799088","title":"Built to Attract: The Evolution of Hiring: Moving from Recruitment to Attraction","description":"\u003cp\u003e\u003ci\u003eBuilt to Attract\u003c\/i\u003e is a strategic guidebook for business leaders, talent professionals, and marketers who believe that building great organizations starts from within. Written by Shawn Kessler, \u003ci\u003eBuilt to Attract\u003c\/i\u003e explores a transformative idea: the most effective employer brands are built through empowered employees-people who don't just work for your organization, but believe in it and advocate for it.\u003c\/p\u003e\u003cp\u003eAuthentic employer branding isn't about glossy campaigns or flashy perks-it's about creating purpose-driven workplaces where employees feel valued and empowered to share your story. Learn how employee advocacy, when intentionally cultivated, becomes a powerful talent magnet.\u003c\/p\u003e\u003cp\u003eIn addition to brand building, \u003ci\u003eBuilt to Attract\u003c\/i\u003e takes aim at broken hiring practices. It offers practical guidance for removing roadblocks in the candidate journey, rethinking outdated processes, and aligning internal teams to deliver more human, inclusive, and efficient hiring experiences. The result? A differentiated employer brand rooted in real experiences-one that resonates with both active and passive talent in today's competitive market.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Shawn Kessler\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798282799088\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/03\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 202\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.61lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.43d","brand":"Shawn Kessler","offers":[{"title":"Paperback","offer_id":47244405965055,"sku":"9798282799088","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ba6d5deb-da7a-4aa3-8f8f-a45bbdbc2f5c.jpg?v=1758135667","url":"https:\/\/www.whiterainbookhouse.com\/products\/built-to-attract-shawn-kessler-9798282799088","provider":"WR Book House","version":"1.0","type":"link"}