{"product_id":"built-without-a-budget-tejas-trikha-9789948665830","title":"Built Without a Budget: What I Learnt From My Startup That Didn't Scale","description":"Built Without a Budget lands at a moment when many Gen Zs are chasing the entrepreneurial dream-but most books only tell the stories that end in glory. This one doesn't.As a finance student at the University of Toronto, Tejas Trikha launched CouBon. This two-sided, dynamic pricing marketplace connected restaurants during their slow hours with students seeking deals. Armed with limited resources and plenty of persistence, CouBon grew from a dorm-room idea into a live platform used daily by students and partnered with dozens of restaurants-generating real revenue before closing due to scalability limits and macro headwinds.Written while the journey was still fresh, this candid account goes beyond highlight reels to share the real grind: pitching investors cold, solving the two-sided marketplace paradox, managing churn, and knowing when to walk away. It's a survival guide for student founders-and a reminder that even when the outcome isn't what you planned, the lessons can be life-changing.The startup story you don't see on Instagram.\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tejas Trikha\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 994866583X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789948665830\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Austin MacAuley Publishers Fze\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/31\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 102\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.28d","brand":"Tejas Trikha","offers":[{"title":"Paperback","offer_id":47580175171839,"sku":"9789948665830","price":15.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5ef5ccee-7676-41ec-89cb-e5095a2257a7.jpg?v=1763879268","url":"https:\/\/www.whiterainbookhouse.com\/products\/built-without-a-budget-tejas-trikha-9789948665830","provider":"WR Book House","version":"1.0","type":"link"}