{"product_id":"bulletproof-your-copywriting-mike-young-esq-9781942226062","title":"Bulletproof Your Copywriting: 12 Sales Copy Legal Dangers And How To Avoid Them","description":"\u003cp\u003eIn this \u003ci\u003eQuick Legal Guide\u003c\/i\u003e to copywriting, Business Lawyer Mike Young reveals what every copywriter should know to protect themselves when crafting sales copy for products and services.\u003c\/p\u003e\u003cp\u003eWhether you're writing copy for your own business, an employer, or on behalf of a client, this concise guide will show you how to legally: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShield yourself from personal liability\u003c\/li\u003e\n\u003cli\u003eUse swipe files\u003c\/li\u003e\n\u003cli\u003eProtect sales copy ownership\u003c\/li\u003e\n\u003cli\u003eRecycle copy for use on other copywriting projects\u003c\/li\u003e\n\u003cli\u003eIdentify and disclose material connections\u003c\/li\u003e\n\u003cli\u003eAvoid trouble when writing for B2B and B2C markets\u003c\/li\u003e\n\u003cli\u003ePrevent false and deceptive claims\u003c\/li\u003e\n\u003cli\u003eMake claims that don't get you (or your client) sued\u003c\/li\u003e\n\u003cli\u003eUse pseudonyms and celebrity endorsements\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e...and much more.\u003c\/p\u003e\u003cp\u003eInstead of a long treatise, this is a concise guide written in plain English designed to reduce lawsuits and government investigations. Refer to as-needed whether you're an amateur or professional copywriter.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mike Young Esq\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1942226063\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781942226062\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Hokkaido Ventures LLC\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/27\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 56\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.13d\u003c\/p\u003e","brand":"Mike Young Esq","offers":[{"title":"Paperback","offer_id":44071014596863,"sku":"9781942226062","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8cf9caa7-4ff5-4c00-9173-0e23ec7f567a.jpg?v=1685433654","url":"https:\/\/www.whiterainbookhouse.com\/products\/bulletproof-your-copywriting-mike-young-esq-9781942226062","provider":"WR Book House","version":"1.0","type":"link"}