{"product_id":"bullseyes-and-blunders-subba-rao-chaganti-9789388305617","title":"Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing","description":"\u003cp\u003eBullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing is a first-of-its-kind of a book. The book is an invaluable resource for the practitioners as well as the students of pharmaceutical marketing. The case studies presented in the book offer many experiential insights into how some of the world's renowned pharmaceutical marketers built, launched, defended and managed their brands and steered them clear of competition. The Bullseyes in the book present a snapshot of these winning brands. \u003c\/p\u003e\u003cp\u003eStudying the Blunders or failures or flops too is significant for the practitioners and students of marketing alike. Because these provide the much-needed insights into the essential, Don'ts while building and managing their brands. \u003c\/p\u003e\u003cp\u003eBullseyes and Blunders provides a more practical understanding of various topics that are highly relevant for the Pharma brand managers and marketing managers. These are market opportunity analysis, product positioning, product launches, life cycle management, building and defending a disease-franchise among others.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eContents: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e1. \u003c\/strong\u003eThe Pharmaceutical Market\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e2. \u003c\/strong\u003eThe Pharmaceutical Product\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e3. \u003c\/strong\u003eTherapeutic Leadership\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e4. \u003c\/strong\u003eProduct Launch Strategy\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e5. \u003c\/strong\u003eLife Cycle Management\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e6. \u003c\/strong\u003ePharmaceutical Marketing Practices: Good and Bad\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e7. \u003c\/strong\u003eDisease Branding\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e8. \u003c\/strong\u003eBlue Ocean Strategy\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e9. \u003c\/strong\u003eThe Pricing Strategies\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e10. \u003c\/strong\u003ePharma and Social Media\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Subba Rao Chaganti\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9388305612\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789388305617\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bsp Books Pvt. Ltd.\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/03\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 620\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.29lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 1.31d","brand":"Subba Rao Chaganti","offers":[{"title":"Hardcover","offer_id":43986427085055,"sku":"9789388305617","price":44.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8e49c41b-81c8-4b8f-88ec-99fdcd6ab43b.jpg?v=1683283282","url":"https:\/\/www.whiterainbookhouse.com\/products\/bullseyes-and-blunders-subba-rao-chaganti-9789388305617","provider":"WR Book House","version":"1.0","type":"link"}