{"product_id":"burn-the-business-plan-carl-j-schramm-9781476794372","title":"Burn the Business Plan: What Great Entrepreneurs Really Do","description":"\u003cb\u003eBusiness startup advice from the former president of the Ewing Marion Kaufmann Foundation and cofounder of Global Entrepreneurship Week and StartUp America, this \"thoughtful study of 'how businesses really start, grow, and prosper'...dispels quite a few business myths along the way\" (\u003ci\u003ePublishers Weekly\u003c\/i\u003e).\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eCarl Schramm, the man described by \u003ci\u003eThe Economist\u003c\/i\u003e as \"The Evangelist of Entrepreneurship,\" has written a myth-busting guide packed with tools and techniques to help you get your big idea off the ground. Schramm believes that entrepreneurship has been misrepresented by the media, business books, university programs, and MBA courses. For example, despite the emphasis on the business plan in most business schools, some of the most successful companies in history--Apple, Microsoft, Google, Facebook, and hundreds of others--achieved success before they ever had a business plan. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eBurn the Business Plan\u003c\/i\u003e punctures the myth of the cool, tech-savvy twenty-something entrepreneur with nothing to lose and venture capital to burn. In fact most people who start businesses are juggling careers and mortgages just like you. The average entrepreneur is actually thirty-nine years old, and the success rate of entrepreneurs over forty is five times higher than that of those under age thirty. Entrepreneurs who come out of the corporate world often have discovered a need for a product or service and have valuable contacts to help them get started. \u003cp\u003e\u003c\/p\u003eFilled with stories of successful entrepreneurs who drew on real-life experience rather than academic coursework, \u003ci\u003e Burn the Business Plan\u003c\/i\u003e is the guide to starting and running a business that will actually work for the rest of us.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Carl J. Schramm\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1476794375\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781476794372\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Simon \u0026amp; Schuster\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/08\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.30h x 5.50w x 0.70d","brand":"Carl J. Schramm","offers":[{"title":"Paperback","offer_id":43985705894143,"sku":"9781476794372","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_888e1434-eb7f-45d2-b7b6-25c24916b035.jpg?v=1683279083","url":"https:\/\/www.whiterainbookhouse.com\/products\/burn-the-business-plan-carl-j-schramm-9781476794372","provider":"WR Book House","version":"1.0","type":"link"}