{"product_id":"business-administration-for-beginners-pilar-dighiero-9798251612431","title":"Business Administration for Beginners: Do you want to learn the basic and key elements to manage your business or venture?","description":"In this book, we will present the basic \u003cb\u003eadministrative process\u003c\/b\u003e so that any business owner or entrepreneur can manage their company, business, or venture in five stages: \u003cb\u003eplanning, organization, structure, direction, and control\u003c\/b\u003e. \u003cp\u003e\u003c\/p\u003eWe will then explore \u003cb\u003ecorporate culture\u003c\/b\u003e, \u003cb\u003ecorporate social responsibility\u003c\/b\u003e, \u003cb\u003echange\u003c\/b\u003e, and \u003cb\u003ecrisis management\u003c\/b\u003e, and finally, we will discuss the management of \u003cb\u003efamily businesses\u003c\/b\u003e. \u003cp\u003e\u003c\/p\u003eThe concepts will always be simple, clear, and supported by practical examples. \u003cp\u003e\u003c\/p\u003eThis is a short book intended as a first introduction to business administration. \u003cp\u003e\u003c\/p\u003eThe book includes many practical examples, such as: \u003cbr\u003e- The case of \u003cb\u003eMcDonald's\u003c\/b\u003e and its strategy in India\u003cbr\u003e- The product strategies of \u003cb\u003eLego\u003c\/b\u003e, \u003cb\u003eStanleys\u003c\/b\u003e, and \u003cb\u003eCrocs\u003c\/b\u003e\u003cbr\u003e- Core products, captive products, and the case of printers and ink cartridges\u003cbr\u003e- \u003cb\u003eCoca-Cola\u003c\/b\u003e's strategy of personalizing its bottles to increase sales\u003cbr\u003e- Innovation, change, and the case of \u003cb\u003eBlockbuster \u003c\/b\u003eand \u003cb\u003eNetflix\u003c\/b\u003e\u003cbr\u003e- \u003cb\u003eZara \u003c\/b\u003eas a family business\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Pilar Dighiero,Agustín Dighiero Triay\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798251612431\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/11\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 120\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.38lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.25d","brand":"Pilar Dighiero","offers":[{"title":"Paperback","offer_id":48588454527231,"sku":"9798251612431","price":9.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/business-administration-for-beginners-pilar-dighiero-9798251612431","provider":"WR Book House","version":"1.0","type":"link"}