{"product_id":"business-analytics-hugh-watson-9781958303603","title":"Business Analytics: Managing, Building, and Using Analytical Systems, Edition 1.1","description":"\u003cp\u003e***\u003cstrong\u003eAn eTextbook version is available at VitalSource.com for $62.10 USD. ISBN: \u003c\/strong\u003e\u003cstrong\u003e978-1-958303-59-7\u003c\/strong\u003e\u003cstrong\u003e.***\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eBusiness Analytics: Managing, Building and Using Analytical Systems\u003c\/em\u003e\u003c\/strong\u003e provides an extended foray into analytic techniques and their application in business including decision support systems, data warehousing, analytical portals, business intelligence, big data analytics, artificial intelligence, and more. These applications and related technologies are designed to support decision making, enhance organizational performance, and create business value. Coverage includes how these analytical applications are managed, built, and used. Insights, examples, and stories draw heavily on Dr. Hugh Watson's extensive experience teaching, researching and especially consulting in this area.\u003c\/p\u003e\u003cp\u003eFor students aiming for a career in analytics or expecting to encounter it in their professional career, this book is designed to equip them with the necessary concepts, understandings, and skills. For those pursuing a specialized path in analytics, it provides a comprehensive foundation. For others, it offers the insights needed to participate confidently in discussions about the essential elements of business analytics. By the end of this book, students will be able to engage thoughtfully with analytics professionals, managers, and other stakeholders on a broad range of analytics topics.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEdition 1.1 includes updated material on Generative AI.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Hugh Watson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1958303607\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781958303603\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Prospect Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/30\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 338\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.48lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 8.00w x 0.70d","brand":"Hugh Watson","offers":[{"title":"Paperback","offer_id":48997847957759,"sku":"9781958303603","price":99.35,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/business-analytics-hugh-watson-9781958303603","provider":"WR Book House","version":"1.0","type":"link"}