{"product_id":"business-analytics-richard-vidgen-9781352007251","title":"Business Analytics: A Management Approach","description":"This exciting new textbook offers an accessible, business-focused overview of the key theoretical concepts underpinning modern data analytics. It provides engaging and practical advice on using the key software tools, including \u003ci\u003eSAS Visual Analytics\u003c\/i\u003e, \u003ci\u003eR\u003c\/i\u003e and \u003ci\u003eDataRobot\u003c\/i\u003e, that are used in organisations to help make effective data-driven decisions. Combining theory with hands-on practical examples, this essential text includes cutting edge coverage of new areas of interest including social media analytics, design thinking and the ethical implications of using big data. A wealth of learning features including exercises, cases, online resources and data sets help students to develop analytic problem-solving skills.\u003cbr\u003e\u003cbr\u003eWith its management perspective on analytics and its coverage of a range of popular software tools, this is an ideal essential text for upper-level undergraduate, postgraduate and MBA students. It is also ideal for practitioners wanting to understand the broader organisational context of big data analysis and to engage critically with the tools and techniques of business analytics.\u003cbr\u003e\u003cbr\u003eAccompanying online resources for this title can be found at bloomsburyonlineresources.com\/business-analytics. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Richard Vidgen, Sam Kirshner, Felix Tan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1352007258\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781352007251\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomsbury Publishing PLC\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/09\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 430\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.10h x 7.50w x 0.90d","brand":"Richard Vidgen","offers":[{"title":"Paperback","offer_id":44044454166783,"sku":"9781352007251","price":79.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0f95db5c-abf0-4829-93b9-b042b401f952.jpg?v=1684972942","url":"https:\/\/www.whiterainbookhouse.com\/products\/business-analytics-richard-vidgen-9781352007251","provider":"WR Book House","version":"1.0","type":"link"}