{"product_id":"business-and-sales-eddie-lester-9781539982869","title":"Business and Sales: The Guide to Success as a Personal Trainer","description":"\u003cp\u003eEddie Lester has helped more than four thousand personal trainers reach their financial goals and grow their businesses. Now, he wants to help you do the same in this new guide to professional success. \u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eBusiness and Sales: The Guide to Success as a Personal Trainer\u003c\/i\u003e, Lester takes you through every step needed to secure the sale and net a new client. \u003c\/p\u003e \u003cp\u003eLike your own journey, the guide starts with one of the most important steps: attaining certification. Passion isn't enough to be a personal trainer; you need to show your clients that you are knowledgeable and trustworthy. \u003c\/p\u003e \u003cp\u003eThe next chapters reveal how to create a personal brand, define your niche, target your most important demographic, hone your selling personality and sales pitch, make an amazing first impression, follow up with each client, and calculate a pricing structure. Lester also outlines business checkpoints to help you gauge your progress. His \"Power Questions\" can uncover a client's true motivations and empower you to make the sale.\u003c\/p\u003e \u003cp\u003eThe most important concept Lester wants you to learn is \u003ci\u003ediscipline\u003c\/i\u003e. Use the same drive that makes you a successful personal trainer to become just as successful as a business owner.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Eddie Lester\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1539982866\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781539982869\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/29\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 120\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.33lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.51w x 0.25d","brand":"Eddie Lester","offers":[{"title":"Paperback","offer_id":43938188001535,"sku":"9781539982869","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_d6ab1114-f162-4ee6-9800-130e061ad339.jpg?v=1681434258","url":"https:\/\/www.whiterainbookhouse.com\/products\/business-and-sales-eddie-lester-9781539982869","provider":"WR Book House","version":"1.0","type":"link"}