{"product_id":"business-and-social-media-in-nehme-azoury-9783030459628","title":"Business and Social Media in the Middle East: Strategies, Best Practices and Perspectives","description":"\u003cp\u003eThis book discusses the effectiveness of Western organizations' social media strategies in the Middle East. Social media has changed the rules of doing business, but the exact impacts vary across regions. In the context of Middle Eastern societies, social media is seen as a way for individuals and communities to communicate with each other and is generally not viewed as a means for brands to interact with individuals. Examining how the use of social media in the Middle East is shaped by the region's culture, authors discuss the factors that businesses need to consider when creating digital marketing strategies targeted there. \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eIncluding case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area. It will provide researchers and practitioners with a deeper understanding of conducting business in the Middle East throughthe effective and efficient use of social media. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nehme Azoury\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3030459624\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783030459628\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/27\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 184\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.63lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.49d","brand":"Nehme Azoury","offers":[{"title":"Paperback","offer_id":43944970682623,"sku":"9783030459628","price":169.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_e49b8bf6-f73c-4f00-a835-902931d08e3c.jpg?v=1681506030","url":"https:\/\/www.whiterainbookhouse.com\/products\/business-and-social-media-in-nehme-azoury-9783030459628","provider":"WR Book House","version":"1.0","type":"link"}