{"product_id":"business-baroque-wes-azzaidani-9781950647927","title":"Business Baroque: An Entrepreneur's Guide to Cashing in on Creativity","description":"\u003cp\u003e\u003cstrong\u003eDo This Right and They Will Pay You to be a Fun, Weird, and Crazy Creative\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eIf you would like to double your sales with recession-proof creative development techniques, then here's how Disney, Apple, and the greatest advertising agencies in the world did it for decades. And why you can do the same thing today.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWes Azzaidani, the \"the Kaizen Copywriter,\" has created advertising campaigns and led Agile product development teams in healthcare, manufacturing, information security, telecommunications, and many more industries. He reveals: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to fatten up your business by observing the state of starving artists.\u003c\/li\u003e\n\u003cli\u003eWhat doing drugs and pitching to homeless people teaches us about the creative development mindset of most entrepreneurs.\u003c\/li\u003e\n\u003cli\u003eThe incredible product development secret (used by Apple and Toyota) which lets you create products customers will pay for without needing to mail a single survey. \u003c\/li\u003e\n\u003cli\u003eA sneaky way to come up with unique, profitable ideas by doing nothing but playing a board-game.\u003c\/li\u003e\n\u003cli\u003eThe BEST qualities to look for when hiring and keeping somebody to do creative work (hint: its's not education, experience, or how \"nice\" they are). \u003c\/li\u003e\n\u003cli\u003eHow to turn your employees into a team of happy, creative, cash cows without having to browbeat them with \"performance\" cattle-prods.\u003c\/li\u003e\n\u003cli\u003eEscape the dilemma of having to choose between your artistic life over a day job you hate.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eAnd much, much more-all told with refreshing frankness and wicked wit.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Wes Azzaidani\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1950647927\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781950647927\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Power Persuasion\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/22\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 54\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.13d","brand":"Wes Azzaidani","offers":[{"title":"Paperback","offer_id":47520625754367,"sku":"9781950647927","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_93e229c0-eb7f-4280-8e12-ccb20d98920e.jpg?v=1762886191","url":"https:\/\/www.whiterainbookhouse.com\/products\/business-baroque-wes-azzaidani-9781950647927","provider":"WR Book House","version":"1.0","type":"link"}