{"product_id":"business-basics-explained-simply-mba-stuart-goldstein-9798994228623","title":"Business Basics Explained Simply: The Core Words, Concepts \u0026 Ideas to Unlock Your Literacy, Knowledge \u0026 Capacity in the Small Business World","description":"\u003cp\u003e\u003cstrong\u003eGREAT BUSINESS PEOPLE AREN'T BORN....\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTHEY'RE MADE!\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAll real Business success begins with first knowing what the Essential words mean. This all inclusive book has 250 definitions in 6 key Business categories: Finance. Investing. Accounting. Marketing. Strategy. Management.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSMALL BUSINESS SUCCESS SERIES: \u003c\/strong\u003e \u003cstrong\u003ePART 1\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\"This book, the first in a three-part series, takes an invaluable 3A approach to educating new and beginner Small businesspeople; Accessible, actionable, and affordable. First, we're given the essential words one needs to know to succeed, then in the 2nd book are the crucial tips to build on them. I highly recommend them all. The 3rd, a great treatise for improving Business Plans and Planning is also essential learning.\"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTHE BOOK'S PURPOSE \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThis book was created for the purpose of helping New Businesspeople and Entrepreneurs, those just starting out their business journey, understand the essential words, concepts, and ideas necessary to be successful in business. \u003c\/li\u003e\n\u003cli\u003eIt is for those who may not have a traditional or formalized business education or training, but dream of or have already started their business endeavor.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eUNIQUE DESIGN LAYOUT: \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe book is full of clear, concise, but short-form explanations drawn from a 35-year business career, with 22 years specifically consulting to Small Businesses.\u003c\/li\u003e\n\u003cli\u003eThe design is straight-forward. Each page is its own entry, containing one Essential word, concept or idea that's explained simply in just two or three paragraphs.\u003c\/li\u003e\n\u003cli\u003eGone are chapter-long, pages of explanations that so many just don't follow through on to engage. Here is the ESSENTIAL information from which comprehension grows in a format designed that reached its audience quickly yet sufficiently.\u003c\/li\u003e\n\u003cli\u003eThe goal is to educate the reader so they have solid basis to begin their Business journey.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book has often ranked among Amazon's top 50 books for Self-employment and Top 100 for Starting A Business, and Home-Based Businesses, and has sold hundreds of copies in both physical and ebook formats.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCONTENTS: \u003c\/strong\u003e This book consists of two General Business sections with three more targeted categories underneath. The sections are broken out by their relation in business.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSECTION 1: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFINANCE: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSample Topics: \u003c\/em\u003e Capitalization Rate, Balance Sheet, CAGR, Gross Margin, Debt Servicing, Payback Period\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eINVESTING: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSample Topics: \u003c\/em\u003e Diversification, Call \u0026amp; Put Options, Dividends, Stock Splits, Liquidity, Dilution, PE Ratio\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eACCOUNTING: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSample Topics: \u003c\/em\u003e Depreciation, Accrual Accounting, Owner's Equity, Book \u0026amp; Salvage Value, Break-Even\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSECTION 2: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMARKETING\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSample Topics: \u003c\/em\u003e T.A.M., Return on Ad Spend, Segmentation, Urgency, The 4 Ps, Unity-of-Message\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSTRATEGY: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSample Topic\u003c\/em\u003e: PQ Matrix, Competitive Analysis, Merchandising, Barriers to Entry, First Mover Status\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMANAGEMENT: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSample Topics: \u003c\/em\u003e Economies of Scale \u0026amp; Scope, Vertical \u0026amp; Horizontal Expansion, Private vs. White Label\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mba Stuart Goldstein\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798994228623\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Goldart Publishing LLC\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/31\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 262\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.78lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.55d","brand":"Mba Stuart Goldstein","offers":[{"title":"Paperback","offer_id":48447215927551,"sku":"9798994228623","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0abb5588-b121-467d-bb30-fd16bc0df764.jpg?v=1777229626","url":"https:\/\/www.whiterainbookhouse.com\/products\/business-basics-explained-simply-mba-stuart-goldstein-9798994228623","provider":"WR Book House","version":"1.0","type":"link"}