{"product_id":"business-calculus-michel-mallenby-9781516541249","title":"Business Calculus: Backward and Forward","description":"\u003cp\u003e\u003cem\u003eBusiness Calculus: Backward and Forward \u003c\/em\u003epresents calculus lessons \"backward\"--from definite integrals to limits to derivatives to indefinite integrals. This approach first introduces the concept of area, which is more intuitive for students, before advancing to the concept of slope. Additionally, the text features exercises and problems that are exclusively business related. All solutions to odd-numbered problems are included, as well as answers to even-numbered problems.\u003cbr\u003e \u003cbr\u003e In Unit I, students learn integration in order to find the area between curves, using linear, quadratic, cubic, and exponential functions. Unit II focuses on determining limits. Students then learn how Riemann Sums can be used to approximate areas. In Units III and IV, students learn the Power Rule for taking derivatives and then learn to identify curve properties such as slope, concavity, relative and absolute extrema, and inflection points. Unit V incorporates the Product and Quotient Rules, the Chain Rule, and derivatives of transcendental functions. The final unit addresses implicit differentiation, related rates, integration by substitution, and a return to integration with indefinite integrals.\u003cbr\u003e \u003cbr\u003e Review material is included throughout the text to assist students in revisiting previously learned material and support mastery of new concepts.\u003cbr\u003e \u003cbr\u003e Featuring a class-tested, innovative approach, \u003cem\u003eBusiness Calculus\u003c\/em\u003e is an ideal resource for courses in applied mathematics for business.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMichel Mallenby\u003c\/strong\u003e is an adjunct assistant professor in the Department of Mathematics at Creighton University. She holds a Ph.D. in business, M.A. in accounting, M.S. in mathematics, plus a B.S. in physics, math, and English. Her research has been published in \u003cem\u003eJournal of Fuzzy Mathematics\u003c\/em\u003e, \u003cem\u003ePrimus\u003c\/em\u003e, and \u003cem\u003eSiberian News\u003c\/em\u003e.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eJames W. Carlson\u003c\/strong\u003e is an associate professor in the Department of Mathematics at Creighton University. He holds a Ph.D. in mathematics from Purdue University with specialization in operator theory.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michel Mallenby, James Carlson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1516541243\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781516541249\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cognella Academic Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/20\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 708\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 3.04lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 8.00w x 1.42d","brand":"Michel Mallenby","offers":[{"title":"Paperback","offer_id":43978404626687,"sku":"9781516541249","price":132.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_91150733-1e80-404b-8720-ff1ef0fd1273.jpg?v=1683241373","url":"https:\/\/www.whiterainbookhouse.com\/products\/business-calculus-michel-mallenby-9781516541249","provider":"WR Book House","version":"1.0","type":"link"}